Pay Per Click Breakdown

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google Adwords and Yahoo! Search Marketing (formerly Overture) are the largest network operators as of 2006. MSN has their own PPC services MSN AdCenter. Other networks include Findwhat, Shopping.com, NexTag, BizRate and PriceGrabber. Depending on the search engine, minimum prices per click start at US$0.01. Very popular search terms can cost much more on popular engines.

One thing to keep in mind is that Pay Per Click is not SEO, although some would have you believe that it is. There are many companies that claim they can get your website to the top of the search engines over night and they even charge you a fairly small fee to do this. The truth is that these companies are pretending to do SEO for your site when in reality all they are doing is listing your site in a Pay Per Click campaign. There is nothing wrong with this, but just make sure that the company your speaking with is in fact going to preform organic seo and not Pay Per Click. Just thought I’d throw that in there to add a little more content to this page, but the statement is still true.

Anyway, Pay Per Click is not a bad thing as long as you have the funds for it and as long as you have someone managing the campaign who actually knows what they doing. Most professional companies will have a certified certificate posted on their site which states that they are qualified through google to manage your campaign, even though this can be faked it still provides a little more comfort when choosing the company you plan to go with. Just food for thought, and as always, thanks for reading.

This is an old page from our previously designed site, instead of loosing this content I thought it would be a great idea to add it to this site as an article. Some of the information might be a little old but it is still a good read.