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Edge Rank vs Search Engine Optimization

Now here is something that I find to be pretty funny. It appears that a new term is trying to surface it’s way into the search engine marketing world.  Alex Chang a member of Active Rain wrote a post about Edge Rank and how  it will basically take over SEO through the power of Facebook. Here is a quick glance at what he believes is the next big thing:

You’ve probably never hear of “EdgeRank.” But if you’re serious about online marketing, you need to get your mind around it quickly. It’s more important than SEO and will make or break you on the most important place on the web: Facebook. Read the rest here http://activerain.com/blogsview/1656401/get-ready-to-care-about-edgerank-more-than-seo

Now while I think that Facebook has some value in terms of getting connected with others let’s be realistic here. Facebook cannot and will not ever replace search engine optimization, the reason is pretty obvious, unless Google falls off the face of the planet, or unless they only start to show search results from facebook, twitter and other networking sites then SEO will continue to be a must have for every website online if you want to get as much traffic as possible and sell your products.

People have to realize that sites like Facebook, Twitter, Myspace and so forth were made for sharing information and for hooking up with long lost buddies, not for buying products. Now you might have a friend or two in your network that might be interested in your product or service and there is a chance that will happen, but if you think that this is the best way to attract new buyers then I’m afraid you have been or are being led astray.

I’m not saying that you shouldn’t try Facebook as an advertising tool, it can bring traffic and a few sales but it should not be your bread and better for gaining new customers.

Just ask yourself this question: “Where is a potential customer most likely to go online to find a local dentist or any other product they might want to buy”  :).

  1. Google
  2. Yahoo
  3. Bing
  4. Facebook
  5. Twitter
  6. Myspace

I’m sure the answer to the question was a no brainer so that should tell you the power of search engine optimization and why it is more important for your business than any other form of marketing.

With that said, you may also be interested in a response post which was also posted on the Active Rain website. It makes an excellent point about search engine optimization and why you need it, you can view that post here: Counter Points To Facebook Featured Post.

As always, thanks for reading and come back soon.

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