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Google PuSH: Real Time Index

Some of you may or may not have heard of PubSubHubbub (PuSH) which was developed by Google. I know, the name is crazy ant it. The question is what the heck is it, and what does it do? The video below provides some in depth detail about the technology but in short it means “A simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS.”

Check out the video below or visit http://code.google.com/p/pubsubhubbub/ to learn more.

Now rumor has it that Google plans to use PuSH for indexing the web instead of the crawling of links which has been the way search engines have indexed the web for years. If this happens it would be huge for some of the smaller websites since these sites are not often visited by Google. PuSH would allow these smaller sites to get their content indexed the second they publish it.

No one expects PuSH to replace crawling, after all Google still would need to crawl the web in order to find feeds to subscribe to, but it sure would make their job alot easier.

Now this is of course just a rumor, but from what others are saying across the web it looks like this will happen sometime soon. You can check out Read Write Web for the complete story regarding this rumor. Either way we’ll keep you posted as more news comes out. As always, thanks for reading and check back soon.

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