Archive

Archive for October, 2009

The Future of SEO

I’ve come across a really good article in regards to the future of SEO and the statistics behind it. If you have never heard of Lee Odden then now is a good to time to get to know him and the awesome articles he writes on the Toprankblog. In his most recent article he sheds light on the value of SEO and debunks the theory that SEO has no value. Read more…

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Page Rank Definition

Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query (http://www.google.com/corporate/tech.html). Read more…

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Pay Per Click Breakdown

Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines. With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google Adwords and Yahoo! Search Marketing (formerly Overture) are the largest network operators as of 2006. MSN has their own PPC services MSN AdCenter. Other networks include Findwhat, Shopping.com, NexTag, BizRate and PriceGrabber. Depending on the search engine, minimum prices per click start at US$0.01. Very popular search terms can cost much more on popular engines. Read more…

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Networking In Today's Market

Has networking become a lost art in today’s market?  I certainly think so and several business professionals certainly can agree. In an age where the internet can be the single lifeline of a business and the  pitfall of not having a internet presence can be tasted in the mouth’s of  investors who underestimated today’s market and what would be called” the changing of the guard” from old age advertising tactics like the phone book ad which died out in the stone age, to the new space age in which everybody is on the internet from the wife trying to find a new yoga spot and juice bar,the kids who want to find when the new Halo comes out , to granny wanting to find a new  local bingo hall. Read more…

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Simple Keyword Research

Keyword Research starts with a general list of keywords that you want to target. We process this list and find out if people are searching for these terms. The goal of our keyword research services is to identify the specific terms or phrases that get people to your site (the niche terms) for example “stock market analysis” would be a better term to go for then “stock market”. The right terms make all the difference because if you have the specific terms or phrases, you will most likely capture your target audience. Read more…

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Yahoo Directory – Does it help?

It seems that more and more people want to know if having a listing in the Yahoo Directory will actually help their site in terms of page rank and serps. This is a solid question, after all Yahoo wants $300 a year in order to stay listed in their directory so for that kind of money there must be some benefit. The truth is that a listing in the Yahoo Directory can in fact help your site, however, like all other links this will depend on where your site is listed in the directory. Naturally if your site is listed on page 30 of the category you submitted to there is not going to be much benefit in regards to page rank and traffic but the link is still good. So what are the benefits? Lets take a look at some of the pros and cons of being listed in this directory.

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