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Online Marketing: Is it really important?

I talk to alot of people who either own a business or is thinking about starting one. It still amazes me how some companies really feel that they do not need to have a presence online. The justification for not pushing their business online is always that they are happy with the way things are going now. That’s great, if a business is already doing well without online marketing then what is the point of trying to get them to start? After all, word of mouth is still the most powerful form of advertising you can get, so what makes online marketing so important for a business who may not need it? Well, the answer is that although your business may doing good today without online marketing this may not be the case in the future. As a business owner you have to realize that times are changing and they  are changing at a speed which is leaving most businesses in the stone age. More and more local companies are going out of business due to the fact that they refuse to change with the times.

A few months back I was speaking with one of our local produce companies which have been around since the 60’s, a great company with great customer service and products. However, the business is taking a dive now and contracts are coming in slower and slower, contracts that use to his bread and butter are now moving towards different companies. I asked the owner why he thought the business was struggling so much. His answer of course was that he has no idea, he hasn’t been doing anything different from when he first started the company, but for some reason the customers are just not coming like they use to.

My next question was, what are you doing now to attract new business? He said nothing really, just a few ads in the local phone book but nothing major. He did point out that there was a new company in town which seems to be getting all of the contracts some how. So I did some research on the company and found that this new company has a very powerful presence on the internet, I found the site under just about every keyword related to their market. When I told him this he said “how does that make his products better than mine”? I said it doesn’t, but it what does do is put him right in front of the buying market and those looking to hire a produce company. I told him that although word of mouth is great for any business, these days you MUST have an online presence if you want to stay ahead of the competition, that is just the way things work now.

Sadly I couldn’t get the guy to commit, he said although things are not doing that good he’d rather keep it the way it is instead of making such a huge change. Well, what can I say to that? I’m not pushy so I let him go, but told him if  he ever changed his mind to give me a call. The point to all of this is that although you may think that you do not need online marketing now, trust me when I say that in the future you may wish you had started sooner. My advice is that you start now, even if you really don’t need it. It is better to have presence online then to have none at all.

As always, thanks for reading.

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  1. September 14th, 2009 at 23:03 | #1

    Great Article. I have studied your article and really appreciate it. And it is really very helpful for all the people who relates to the online marketing.

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